With Internet number cruncher Comscore outlining that social networking phenomenon Facebook is now officially just as popular as News Corp’s MySpace on the global stage, the once-clear market leader is looking to wrestle back its international breathing space via a major overhaul dubbed MySpace 2.0.
Due to arrive this coming Wednesday, and the result of some six months of internal effort, MySpace is hoping its 2.0 digital makeover will provide a substantial boost to the network’s current global user base of approximately 118 million unique users every month.
Further to its ambition of expanding the network’s technophile audience coverage, MySpace is also hoping that the imminent overhaul succeeds in attracting businesses along with those prospective users not so familiar with the social networking craze.
Along with promises of a new-and-improved site set to deliver a home page equipped with a totally redesigned aesthetic appearance, MySpace is lauding feature enhancements for its site navigation, search tool, MySpaceTV Player, video player, and user profile editor.
“We felt like we reached a point where MySpace in its original incarnation had peaked in a way,” commented MySpace co-founder Tom Anderson in an AP interview. “We were wondering how we can expand our market and appeal to new people,” he added, before outlining that the network chose to address that particular area by examining the reasons why a casual Net user might resist the temptations of MySpace as opposed to the reasons why they might embrace it.
Its conclusions have led MySpace to the introduction of tons of fresh and appealing features including a brand new user interface, increased peace of mind through elevated levels of security, compatibility with mobile and instant-messaging applications, and also the ability to create friend categories for those at work, school or within a user’s family circle.
“The renaissance of our site touches on making things easier for someone who has never been on the Internet, or rarely uses it,” said Anderson. “We want anyone online to consider MySpace. We want it to be as ubiquitous as e-mail.”
MySpace said it also has plans in place to reduce the amount of advertising clutter it presently delivers, with such a move hopefully allowing more premium ads to garner appropriate attention from users rather than merely becoming lost on the page.
Due to arrive this coming Wednesday, and the result of some six months of internal effort, MySpace is hoping its 2.0 digital makeover will provide a substantial boost to the network’s current global user base of approximately 118 million unique users every month.
Further to its ambition of expanding the network’s technophile audience coverage, MySpace is also hoping that the imminent overhaul succeeds in attracting businesses along with those prospective users not so familiar with the social networking craze.
Along with promises of a new-and-improved site set to deliver a home page equipped with a totally redesigned aesthetic appearance, MySpace is lauding feature enhancements for its site navigation, search tool, MySpaceTV Player, video player, and user profile editor.
“We felt like we reached a point where MySpace in its original incarnation had peaked in a way,” commented MySpace co-founder Tom Anderson in an AP interview. “We were wondering how we can expand our market and appeal to new people,” he added, before outlining that the network chose to address that particular area by examining the reasons why a casual Net user might resist the temptations of MySpace as opposed to the reasons why they might embrace it.
Its conclusions have led MySpace to the introduction of tons of fresh and appealing features including a brand new user interface, increased peace of mind through elevated levels of security, compatibility with mobile and instant-messaging applications, and also the ability to create friend categories for those at work, school or within a user’s family circle.
“The renaissance of our site touches on making things easier for someone who has never been on the Internet, or rarely uses it,” said Anderson. “We want anyone online to consider MySpace. We want it to be as ubiquitous as e-mail.”
MySpace said it also has plans in place to reduce the amount of advertising clutter it presently delivers, with such a move hopefully allowing more premium ads to garner appropriate attention from users rather than merely becoming lost on the page.
By The Tech Herald
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